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How to Design Landing Pages that Convert
If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. Spoiler alert:...
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The Art of UX Storytelling: How to Create Your Brand’s Story
Stories are much more than yet another form of entertainment. From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool....
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Make Your Product Sing: The Importance of UX Writing
If you work in tech, it’s likely that you’ve heard of UX writing: “A UX writer is someone who writes for user experience…[and uses] the words we read or hear when we use a digital product. Their goal...
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What Is the Google BERT Search Algorithm Update?
Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. BERT...
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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)
According to a survey by Havas, “people wouldn't care if 74% of the brands they use every day just disappeared.” Across the world, only 57% of brands are trusted on average (and only 33% in North...
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11 Best Video Conferencing Software
Over the past few months, people all over the world have had enough of a few things. Among them: viruses, the word “unprecedented,” and a lack of toilet paper. But perhaps above all, people have had...
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How to Prepare Your Site for the New Google Page Experience Update
On May 28, 2020, Google announced the Page Experience Update, set to release in 2021. Google algorithm updates are something that make webmasters and SEOers worry, especially due to the suddenness and,...
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4 Ways to Ensure That Your Website Meets Accessibility Standards (& You Avoid...
The internet is designed to be a place where anyone can access information with just a few clicks. However, some sites are simply not designed with every person in mind, which results in a poor user...
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Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?
In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for...
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CWV Update: Why Google Keeps Changing How It Measures Your Site’s UX (and...
This summer is bringing a long-awaited — and perhaps long-threatened — Google search algorithm update. Among other changes, it introduces Core Web Vitals (CWV), a new set of page experience signals...
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